101 Tips To A Better Band: #7. Submit For Things (Grants/Awards/Etc.)... Even If You Don't Really Care About Winning
Another Juno Awards submission deadline passed yesterday... a handful of projects I worked on were submitted by the bands and artists... and a handful of projects were not.
In the past I never cared much... since I always felt like these types of things were out of my reach...
What's the point in submitting if you aren't going to win?
It costs money... I hate wasting money... and if I was to flush $50-$90 down the toilet... I'd hope the meal was worth it.
The thing is... it's not about winning... it's about giving yourself (and more importantly, your music) another opportunity (and approach) to get heard... this time specifically by industry folk. You're probably looking for help still... why pass up this really easy opportunity? This is a form of networking in my opinion.
Every week I get emails from new bands/artists... and every week I get a few "We're broke!? All we need is someone to help us out! We just need to get heard!"... someone looking for a deal routine... and me being me... I'll give them a half dozen ideas to consider to help provide solutions to their problems... if I think their music is good of course.
Huge pet peeve... and a sure way to get on my "wait... why do I care?" list... is shooting down every cheap (affordable) and easy idea. While it's easy to say "no" to everything... it probably took more energy to plead your case than to actually try something.
Submitting for awards/contests/grants/etc. probably won't bring you fame and wealth... well... from my experience at least... but it will get your music past some more industry ears. If your music is good or great, people will do their homework on you. If it looks like it could be worth/making money (important), they might want to get on board... or at least pass you along to someone who might.
So... with another Juno Awards submission deadline passing... as the old saying goes...
"You miss 100% of the shots you don't take."
– Wayne Gretzky
It pairs well with this other old saying...
“Listen to your mother kids, aim low; aim so low no one will even care if you succeed.”
– Marge Simpson
Which one are you now... and which one are you going to be this time next year?
Mike Langford - Official Blog
Being on both sides of the glass, I get the chance to wear many hats in the music industry. This is a place to share my thoughts, views, predictions, rants, stories and news!