Hello World!?

... yes... I finally gave my website a complete overhaul.  Why?  Honestly... because my old one wasn't as fun to me anymore... and it was really hard to read... especially on mobile devices... and I knew that.

There was an article I read a few weeks ago, talking about the where and how people are doing their searching online.  Close to half, if not most use their phones to look up information.  

I guess… but I still didn't think people did that much on their phone though aside from fling birds and text… the problem… is that's coming from someone who until a few years ago didn't have a cell phone… and has been an iPhone user less than a year.  

Now I use my phone constantly, for almost everything… especially finding out things I want to know more about, the moment I want to know about it… which is amazing with something like Canadian Music Week here in Toronto around the corner.  I'll be out seeing bands… but there's only so many bands I can see.

An important consideration for any type of branding is knowing your audience and where your audience is going to be.  We do our homework online and through word of mouth… and just because we're in transit or away from a "computer" doesn't mean that thirst for information and networking stops.

Dear Bands… How compatible is your website for mobile devices? 

Check it right now… if the who, what, and where all show up efficiently, in order, and you get your message across in 10 seconds… awesome.  If not, you've got homework.

I'm not going to walk you through the steps to do so… your social networks and Google can take it from here.  I knew I was doing something wrong and I finally decided to do something about it.  How you brand yourself online, just like on stage and on your recordings, should be fun and leave you feeling proud and satisfied.  Just make sure it's not too much fun at the expense of the clarity of the content.

- Mike