TIDAL... the amount of times I've been asked about TIDAL the last couple weeks...
They obviously screwed up the presentation to the public and I'm not sure how they'll recover ... unless they find a way to monopolize their market... but I think the more important thing to take away from the whole event was... these are major label, A-List, household names who've decided to "get their own streaming service".
It's official... they see the future and no longer care about album sales!
... hate to say it, but I find musicians are usually the last to figure out or maybe accept what's actually going on and where things are going. They insist on treading the same path as their idols... and not surprising... the same kinda musicians typically bitch about contracts they didn't read and accounting they didn't check up on.
So this is a step in the right direction for music delivery... we don't want the medium (CDs, vinyl, cassettes, etc) any more (speaking of the majority at least), we just want to listen to the music... on demand.
... but nobody wants a subscription service you say?
... that's right, we don't want to pay for it... but we will pay for it... they'll just be sneaky about getting us hooked.
So when does streaming officially win?
Once it's in our cars.
We're really close to having the bandwidth/technology to download/stream a lot to our phones... so why not to our vehicles? They're hooked up to a few things already...
Remember when iPhone's launched with that crazy 6GB data plan? I think they launched with it at least... anyhoo, that was an insane amount of data back then... now you're lucky to get 2GB and they charge you $50+/month for it! Meanwhile your household internet is 50-100GB/month for almost the same price.
... so what if you consider streaming music at 128 kbps, that's approx 56.25 MB/hr.
50MB/hr X 8hrs per day = 400MB
400MB/day X 7 days a week = 2,800MB or 2.8GB
2.8GB X 4 weeks = 11.2GB
I think 10GB is around the magic number we're looking for... once we can get 10GB of data, specifically for streaming music in our cars for let's say... $15-$30/month ($0.50-$1/day), I think streaming will officially take off.
I predict new cars will eventually come with this "music streaming" feature and the costs will be rolled into the price... for 1-3 years at least... then it's up to you to renew it if you want... which you will because it's the norm... and music on demand is awesome... anything you want to hear! Don't forget podcasts and normal radio stations too!
... radio stations from around the world.
- Mike :-)
P.S. I realize most people aren't listening to music in their car for 8hrs a day... well, those who aren't driving downtown Toronto. Seriously though, I went a little higher to make a point.
P.P.S If my math is all wrong, please correct me. I used the calculator from this site.
P.P.P.S 128 kbps is on the low end quality wise (in my opinion)... but it'll be fine for most. Keep in mind, every subscription service needs an entry point! If you want more, you pay more. :-)
Mike Langford - Official Blog
Being on both sides of the glass, I get the chance to wear many hats in the music industry. This is a place to share my thoughts, views, predictions, rants, stories and news!