Right off the bat... some will argue this is the problem with music today. It's not about the music! Oh, it's still very much about the music... just as much as any other time period if you really want to argue the score. The thing is, we're typically introduced to new music online... and we don't browse the web with black screens... I've tried it on my barely functioning 2006 macbook pro... nobody wins.
... so assume their eyes are always connected to their ears.
Odds are if someone shows you a new band/artist, it's on YouTube, or Facebook, or SoundCloud, or Reverbnation, or Myspace (cough), etc. There's always a way to catch the eye right off the get go, put the listener in the head space/mood you want them in, and THEN deliver with your awesome music.
Don't underestimate how much we value appearance... as a species in general.
Think about something as simple as picking apples off a stand. There could be 500 apples, but given the choice, we choose the ones we like, and pass over the ones that are bruised... unless you're one of those people who intentionally pick bruised apples just to tell people you only pick bruised apples... you know who you are.
Care about your image... you will learn to depend on it.
It's what keeps the door open with potential new fans.
Pick some bands you like (that are appropriate), go through their photos, discover what you like about them and how they could apply to your band... the common thread!.
Hire a pro photographer, or at least someone you trust that's semi-pro. Same goes for stylists, graphic designers, videographers, etc. You don't have to spend a fortune but don't be cheap... aka budget of around 1/4 of what someone good and affordable costs. At least test the waters working with pro's to see what you're missing and/or what you could be doing a whole lot better.
Whether you're on a date, a job interview, or you're trying to sell a pile of dirt on Craiglist, present it in a way that catches the eye and creates interest. Effective and efficient advertising (dirty word I know) takes a little time and costs a little money. Be smart about it and you'll always be above those who were too cool to care about their image... since even if they say they don't... you can always tell when they do... you know who you are.
Mike Langford - Official Blog
Being on both sides of the glass, I get the chance to wear many hats in the music industry. This is a place to share my thoughts, views, predictions, rants, stories and news!